Proyecto De Un Modelo De Negocio Que Permita Disminuir Los Tiempos En La Consecución De Servicios De Cerrajería, Electricidad Y Plomería A Través De Una Aplicación Móvil En Las Localidades De Chapinero Y Teusaquillo.

Abstract

This project presents a proposal for a business model that consists of the design of a mobile application that provides plumbing, locksmith and electricity services based on the canvas methodology, taking advantage of the 28% rate, which is available in new applications downloads. Enter the market, this being an opportunity to enter the market with this proposal, being one of the most profitable modalities. To this end, a market study is conducted in the Teusaquillo and Chapinero localities of the city of Bogotá since they are the towns with the lowest unemployment rate at the district level and the highest occupancy rate in the city. And an economic and financial evaluation of the viability of the project is made.