Gestión de Instagram para la comisión de pracycling de la liga de ciclismo de Bogotá

Abstract

Project Summary: Paracycling and Social Media. The technological and social media advancements we experience today allow for the rapid exchange of information without the need to be physically present in a specific location. Through various interactions generated on social networks—such as visits, views, and content sharing—it is possible to reach a massive audience. This project seeks to showcase paracycling through Instagram, one of the most frequently used social media platforms today by men and women of all ages. The methodology is based on creating an Instagram account for the Paracycling Commission of the Bogotá Cycling League. The study identifies administrative theories applicable to social media management while highlighting: The content strategy utilized. The events covered. The statistics achieved over a ninety (90) day period. It is essential to continue promoting paracycling through Instagram to foster greater participation and awareness of this para-sport in Bogotá.