Propuesta de geomarketing para la distribución de textos en puntos de venta de un retail de Bogotá D.C

Abstract

This proposal addresses the problem of reducing sales of one of the business lines (Books) of the study retail, said reduction is identified by the loss of dynamism and proper adaptation of production trends and text marketing, consumption of digital books, piracy and ignorance of literary behaviors of consumers. The solution to this is problematic addresses the design of a geomarketing proposal, which with economic analysis, social and geographic identifies the points of sale to potentialize for the increase of Sales The methodology identifies the market analysis of texts in Bogotá D.C and in Colombia, followed by a deep analysis on the behavior of the sub-line and text categories to identify seasonal trends and behaviors in sales According to the geographical analysis, it begins with the definition of areas of influence for each point of sale and thus identify your potential customers, finally performs a financial assessment to identify if the project is viable or not for this generate recommendations to retail.