Diseñar un plan estratégico de tecnología de la información y comunicaciones para una Empresa de Comercio Electrónico B2b y B2c, Aplicando las Mejores Practicas Basadas en los Lineamientos Aportados por las Metodologías Cobit 5.0, ITIL e ISO 27001
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The desires and needs of people are satisfied through the consumption of goods and services that can be produced from the factors of production: labor, capital, natural resources and entrepreneurship (TUGORES, 2005). The transformation of these factors into goods and services takes place through technology, which has evolved from manual to mechanical and now to electronic type. As a result of this, the way of trading has also evolved, nowadays, the automation of technologies has led us to e-commerce, e-business, and in return has appeared cybercrime, etc. The companies Bedigital wants to be successful in the activity of e-commerce, and considers that it must do it strategically planning the incorporation of this new activity to its value chain in a way that contributes efficiency, efficiency, quality in services and products, security of information, and with an ICT governance model that adequately addresses risk and adds value to the value chain. Technology became a focus of interest in the public sector and top management of companies, became a factor of competitiveness, a source of competitive advantage, a platform for linking value chains between customers and suppliers, in the midst of realizing (EROSA 2007) and that is why it is necessary to develop a PETIC that allows establishing the pertinence of implementing applications such as E-BUSINESS, EDI (Electronic Data Interchange), ERP ( Enterprise Resource Planning), CRM (customer relationship management), workflow, BI (Business Intelligence) or data mining thinking about obtaining real competitive advantages. A strategic plan for Information and Communication Technologies (PETIC) is more efficient to the extent that it is oriented or supporting the strategic business plan, and what is sought is to take advantage of the benefits of technology: An effective and efficient way of establishing a relationship with customers 1 EROSA Victoria E, ARROYO Pilar E., Technology Administration, First Edition Mexico, 2007, Editorial Limusa, page 9. Page 10 Online monitoring of a business's behavior Ubiquity for administration, communications and decision-making Reducing invisible costs However, this does not mean that risks such as: cybercrime uncertainty in multinational legal frameworks A non-regulated, non-regulated market operating 7x24x365 The uncertainty of new technologies A market supported by self-regulation and good practices