Elaboración de un plan de negocio para la creación de una papelería y centro de copiado en una zona universitaria ubicada en la Ciudad de Bogotá

Abstract

The business plan for the creation of a stationery and copy center in a university area located in the city of Bogotá D.C., began with a full study, where feasibility was analyzed in four points of the city. The analysis was developed in the most recognized university areas of Bogotá D.C., Since they represent a significant potential market. After the analysis of the environment and the market study, an investigation was carried out and the behavior of the collected data was observed, the results showed the most feasible zone in comparison with the others, this is the Chapinero Zone because it represents the highest average number of visits To a stationery and copying center a year, than the other points where the study was conducted. Knowing the feasibility of the university area, the size of the sales establishment was determined, the services to be provided, the necessary personnel and the timetables in which the service was to be provided; In addition, other administrative elements were established to have a better idea of ​​the costs of the business and the amount of investment required for its execution.