Plan de negocio para la creación de un alojamiento sostenible y ecológico llamado Hostal Xie en el municipio de Villa de Leyva- Boyacá

Abstract

This document is the formulation of the business plan for the creation of an ecological and sustainable hostel called Hostal Xie, in Villa de Leyva-Boyacá. Starting with the development of a marketing plan with this respective analysis and approach of the respective preliminary strategies; consecutively, the general characteristics of the project are defined, such as administrative and operational structure, the legal, logistic, economic and human resources requirements, a preliminary design on the distribution and respective infrastructure; an environmental technical look considered as ecological and sustainable strategy, and finally a financial analysis that covers both the market analysis and the sales projection and the required balance point for the viability of this.