Plan de negocios orientado a empresas para la capacitación y selección de talento humano especializado en desarrollo de software en Bogotá

Abstract

The purpose of this document is to present the business plan intended to establish TechMight S.A.S in the city of Bogotá, a platform focused on providing support in the selection of specialized personnel in Information Technology, specifically in the area of web engineering, using techniques of gamification. For the creation of the plan, the canvas methodology has been applied to develop a business model focused on the value proposition of the platform, which focuses on the implementation of gamification strategies to optimize the technical evaluation processes, improving both the quality and response times. In addition, a PEYEA/SWOT analysis has been carried out to identify and evaluate the strengths and position of the proposal against potential competitors. This analysis has shown that the implementation of the platform is highly feasible from the financial and market point of view. It is important to mention that the business plan has been approved by the Entrepreneurship and Business Innovation Project Acceleration Program of the Bogotá Chamber of Commerce (CCB).