Yo soy UD: campaña comunicativa y de divulgación sobre el cuidado de sí como camino hacia la cultura de paz en el IPAZUD

Abstract

This report aims to publicize the activities carried out and the objectives achieved during the development of the internship in the communications unit of the Institute for Pedagogy, Peace and Urban Conflict of the Francisco José de Caldas District University in the academic period 2022-3. During this period, the communicative project " I Am UD: Communication and outreach campaign on self-care as a path to the culture of peace in the IPAZUD" was consolidated and executed in which, through workshops, the creation and dissemination of graphic and audiovisual pieces, self-care was reflected on as a means to achieve the development of a culture of peace in relation to the consumption of psychoactive The internship allowed us to glimpse the need to promote more spaces for dialogue on these issues for the entire university community and administrators, as well as the importance of the articulation of IPAZUD with dependencies such as university welfare to address these issues in an integral way.