Marcas y marcajes: otras memorias y luchas en Bogotá a finales del siglo XX y principios del XX

Abstract

This book proposes a critique of society and culture based on memory and the imaginary; observes some inputs that manage and produce stories and images, as pieces or components of a marking system that establishes a series of sensory regimes, which associate and articulate creative, advertising, narrative, audiovisual and multimedia processes, among others. Issues such as the spatial-cultural conditions where commerce and the market detach themselves from their material niches to transform themselves into metaphors, both of the everyday social world, and of great interpretations of economies and nations, among others, are analyzed from the marking in its sociocultural dimension as a technical memory that produces the assemblage of modes of appropriation and assembly with the brand as a commercial imprint. Based on the analysis of Bogotá, this book warns of the presence of new fractures and tensions in the field of the questioned collective memory and its future in urban spaces.