Elaboración de un plan de negocio para Dimias S.A.S.

Abstract

This document supports the development of a work plan for DIMIAS S.A.S., a company dedicated to simplifying and facilitating the legal process required to obtain financial compensation for those responsible for covering the funeral expenses of a deceased person, provided they meet specific conditions and circumstances. The company offers specialized guidance to maximize the available benefits. The plan is based on the development and analysis of three studies. The first identifies the target market where the project is to be implemented, including an analysis of the competition, market trends, potential clients, and their needs. The second is the technical and administrative study, which evaluates both external and internal factors that may impact the project. The third is the financial analysis, which identifies all costs and expenses involved in the project in order to assess its feasibility and profitability. As a result of these studies, it was concluded that DIMIAS S.A.S. operates in a market with high potential demand, has an adequate administrative structure to begin operations, and demonstrates a positive financial outlook, confirming the project's medium- and long-term viability and sustainability.