La cultura tras el fenómeno selfie

Abstract

The present investigation corresponds to the work of degree to apply for the title of Master in Communication - Education of the line of investigation in Interactive Media. Identify the cultural elements of contemporaneity and everyday life, present in selfie photography and their impact on the visual culture of this time. It addresses the concepts of space, time, image and everyday life in contemporary culture, as the basis for the analysis of the selfie photographs of the study population and their appreciations on the subject. It defines the network as a new mechanism for the invention of everyday life and affirms that the mediations of digital culture have managed to generate a privileged form of the image that becomes a look and visual culture through the selfie. With the research, it is concluded that the selfie poses a new style to communicate from the visual that it finds in social networks a common place to publish everyday life, where the perception of the world is expressed and the way the digital universe is inhabited. Keywords: selfie, photography, contemporaneity, everyday life, image.