Establecimiento de un modelo de negocio de Cannabis a partir del estudio de la cadena productiva en Colombia

Abstract

The object of this document is to establish a cannabis business model based on the study of the productive chain in Colombia. To achieve this goal, it is intended to carry out a regulatory and institutional analysis, prior to developing a diagnosis of the cannabis production chain in Colombia and being able to determine the problems it has. Based on the above, a series of actions are proposed to be carried out to mitigate the obstacles faced by the cannabis industry so that a business model can be proposed that collects the information analyzed. Taking into account the above, this document seeks to contextualize the productive chain of cannabis use projects at the national level, investigating the different difficulties that companies have encountered in order to establish their productive projects, with which a series of problems to be solved for which it is intended to propose different forms of management and solutions for decision-making, structuring and entry into the execution of projects of this type. To do this, an exploratory, qualitative, and quantitative methodology is used, which consists of primary and secondary information, with which the productive chain, the bottlenecks, the solutions to be adopted can be synthesized and finally an analysis of strengths, opportunities, weaknesses and threats that lead to structuring a cannabis business model. This document will result in an analysis of the regulatory framework and an institutional framework, on which activities can be carried out in Colombia based on cannabis and its active components through licenses, to then be able to carry out research on the productive chain of the cannabis industry in Colombia, from which it is possible to determine which are the bottlenecks that the productive projects have, once the results have been analyzed, a proposal will be made for a series of actions to be taken not only to formulate a project productive focused on the use of the plant but also that there are proposals to solve the barriers that exist in projects in execution, which will conclude with the approach of a business model where the information found and analyzed is collected.