Análisis de la viabilidad de elaboración de un alimento funcional a base de guatila y arazá

Abstract

The access to the foods has been of vital importance, given the need of consume them in products which provide a great deal of vitamins and nutrients fundamental for the development of the daily life of the people, however, the food are very complex as that encourage a balanced diet, however to have a balanced diet in terms of nutrition, is need eat certain foods in a certain amount, foods that fulfill nutritional functions specify, in favor of physical and cognitive development, however, in the market of today we find certain amount of foods, with this features within reach of anyone, well are those offered by the chain Cosechas or Alpina, those are the two companies more positioned in the functional food market however, it is noteworthy that these two chains offer a specific presentation for the functional food (beverages), in the specific case of Cosechas, has a large portfolio of functional beverages with a lot of benefits for the health, in the case of Alpina offer two products as they are yox and regeneris that contribute to the functioning of the digestive system ¿Why is important highlight the previous point? it is important for the research and innovation project to highlight the key points of the market and the host level with the functional drinks in the market since the final product of this research, although it is similar in its basic composition, that is, it is a functional food, it is not a beverage as is the common denominator of the current market of functional foods. The success of the company Cosechas in Colombia is mainly due to the "strengthening of the Fitness culture in the country"(Revista Dinero, 2012) additional to the geographical advantage offered by a country like Colombia with a wide variety of climates, which translates into a wide range of fruits and vegetables moreover it is Alpina a traditional company and ositioned in the Colombian market, its success is determined by the positioning of the brand. Considering the geographic advantage that Colombia has and the benefits of functional food, besides the empowerment in the food market with this type of characteristics it is ideal to consolidate a project that takes fruits harvested in Colombia with specific functions.