Viabilidad de la creación de una compañía productora y comercializadora de productos cosméticos de origen natural para uso veterinario en caninos y felinos en Colombia.

Abstract

Nowadays pets have gone from being simply a company to being one more member of the family nucleus around the world. With this new perspective in front of these new members of society, a significant growth can be seen in terms of products and services specifically focused on this sector, this is how the quality and benefits obtained from this class of products is each more relevant and more attention is usually paid to everything related to the advantages and disadvantages of its use in the short, medium and long term. This is how an interesting business opportunity is presented by proposing a new product that to date is becoming known in the face of the interest in maintaining a high level of asepsis in homes to counteract the advance of viruses and diseases that spread rapidly. In response to these needs, a disinfectant for paws and fur based on natural compounds is presented in order to balance function with skin care that must be taken into account. Finally, it is expected to be able to offer an innovative, hypoallergenic, competitive product in the market in terms of price, characteristics and satisfaction of the end user and to be able to structure adequately with the proper engineering supports an attractive business creation initiative so that it can be financed and implemented. in the near future.