Comportamientos frente a la publicidad invasiva de YouTube en individuos entre los 18 y 50 años residentes en Bogotá
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YouTube is one of the largest platforms worldwide, it is used by advertisers to publicize their products, services or provide various information to the user, so the social network incorporated various types of advertising in which we can find the so-called "Invasive Advertising" which is one that interrupts the experience of people while viewing a video, among them are the Bumpers, Overlays, Jumpers and In-Stream. As social communicators and journalists it is important to know how to convey a message and know if this is being effective for the public, so the research aims to discover the possible observable behavioral effects of users against invasive advertising to see if it is a good way to send information and at the same time persuade future communicators to explore their creativity to make the most of these platforms.