Cadena de valor del proceso logístico de las empresas floricultoras del departamento de Cundinamarca

Abstract

For an organization to be competitive, it requires providing goods and services to customers, when, how and where they are required; This is achieved, through valuable activities, framed within the logistics process, for being responsible for this mission. A tool to manage these activities is through the value chain, which allows directing the efforts of organizations to improve the results of the supply of value to customers. Under this context, the present investigation arose, with the purpose of analyzing the value chain of the logistics process in the companies of the floricultural sector of the Department of Cundinamarca. The study was typified as descriptive, non-experimental and transversal. The information was collected through three questionnaires, one for the 23 internal clients of the logistics process, consisting of 50 questions; the second addressed to the 76 suppliers of this process, addressing 10 questions and the third with 60 questions for the 33 workers in the logistics area of ​​the companies studied. The questionnaires were designed with estimation questions, all of which were validated by the judgment of five experts. A census was applied to the three populations in order to collect the information. The information collected generated data that allows us to affirm that it is possible to establish the value chain of the logistics process of the companies in the floricultural sector of the Department of Cundinamarca, with its own structure, consisting of fundamental and support activities, and their value generators; managed through six strategic guidelines to concentrate the efforts of these companies in the generation of value.