Bestiario muysca

Abstract

The cultural products of the entertainment industry are popular with the youth public; cultural consumption defines the identity and expression of youth subjectivities. The mythological image is the protagonist of cultural consumption due to its rhetorical function for mass communication and mediates the discourse of the monopolies that produce the contents that flood the entertainment ecosystem. Bestiaries are a format that compiles mythological images and since their appearance in the Middle Ages until today have served as inspiration for most modern mythical stories. The pre-Columbian cultural heritage of Muysca can become attractive in the eyes of young Colombians if it offers a hybrid experience of the media that are part of their entertainment media ecosystem. The Muysca Bestiary is an interactive deepening project that re-presents the mythological image for communication and education of our ancient mythical stories for the young Colombian public.