La feria universitaria en el colegio Fernando Soto Aparicio; una estrategia de marketing educativo.

Abstract

This work addressed the university fair within the Fernando Soto school It appeared as a marketing strategy that the school institution assumes with the help of universities so that high school graduates have sufficient elements to choose the route to enter a university and to have sufficient elements to choose a career. In this research project, it was observed how one of the tools influences of educational marketing present at the Fernando Soto Aparicio school within the stage of exploration to new educational institutions that present a new cycle of training and open their doors for a new generation of students and professionals. But, not everything is rosy since even if there is an improvement given the opportunity of study, a condition absent in past generations, the reality is still perceived that studying is not for everyone. Analyzing university fairs as a marketing tool allowed observe how schools and higher education centers are articulated in search of increasing the rates of active university students and how it was a space of motivation in the life of future academic high school graduates.