Evaluación de viabilidad técnica y financiera para la apertura de un café con experiencia diferencial en Bogotá

Abstract

The project consists of evaluating the feasibility of opening a coffee establishment with differential experience in the city of Bogotá. As the objective of the document, first of all, it makes a context of the coffee market to know the structure, supply, demand, prices, among other aspects, the results of the market research carried out are used as input to define a profile of the target customer and a differential value proposition for the establishment's customers. The second objective is the technical study where topics such as the definition of the product and the process, location, productive capacity, plant design, definition of physical, technological and human requirements are addressed in addition to the risk assessment of the project. Subsequently, in the administrative study, the organizational structure and strategic platform of the business are presented, where the mission and vision of the project are defined. Finally, in the economic study, issues such as the financial objectives of the project, production costs, operating costs are addressed and financial evaluation indicators are calculated. As a result, a business opportunity is identified through the differential value offer in the product offered, the setting of the place and the experiences offered.