Oportunidades de las plataformas colaborativas en el desarrollo del sector de alojamientos: una perspectiva de innovación y colaboración

Abstract

The tourism sector in Colombia, as in other parts of the world, has faced significant challenges, including recovery from health and economic crises. However, these challenges together with digitalization have led to a notable transformation in the industry, revolutionizing the way travelers book accommodation, significantly impacting the economy and traditional tourism businesses. The evolution of traditional tourism in the digital age has been largely driven by the emergence and expansion of collaborative platforms. These platforms have facilitated the creation of innovative and personalized accommodation products, improving customer satisfaction. In this context, collaborative platforms stand out as a key driver to drive technological advances in tourism. This research focused on collecting and analyzing information from collaborative platforms in previous documents, such as books, articles and essays, through a documentary approach, with the aim of generating knowledge from the available information. This research was carried out in four phases: The first phase involved a statistical analysis of the reviewed documents to obtain an overview. The second phase sought to delve deeper into the ideas and concepts associated with collaborative platforms and their link to the collaborative economy, identifying differences and similarities. In the third phase, the collected data was analysed, including case studies on collaborative accommodation platforms. Finally, in the fourth phase, detailed conclusions were presented on the opportunities and challenges of platforms in the accommodation sector, along with recommendations that also served to define the evaluation criteria. These criteria are designed to ensure not only commercial success, but also to positively contribute to the sustainable and equitable development of the sector. In total, 91 documents on collaborative platforms in the accommodation sector were reviewed, providing us with a comprehensive overview of theoretical aspects and practical applications in this emerging field. These documents include conceptual studies, analysis of opportunities and innovations, as well as addressing challenges with possible solutions. In addition, case studies are examined that reveal key lessons, highlighting especially the impact and experience of Airbnb in the sector. Colombia, with its tourism and cultural potential, could significantly benefit from these findings by establishing a solid framework for the implementation of collaborative platforms and the adoption of regulatory measures that mitigate adverse impacts on local communities.