Estudio para la creación de plataforma integradora de servicios E-Commerce y marketplace para pymes en Colombia

Abstract

In recent years the boom that the internet has had has been evidenced and with this the exponential growth in the e-commerce sector, according to figures found in consulting companies of digital services, this has generated that more and more people buy from the comfort of their home and in turn more brands venture into the digital ecosystem, in this sense SMEs cannot stop to serve this population that is in an accelerated growth, for this it must inquire into what solutions digital platforms provide you and thus attract customers to your brand. Therefore, a proposal for the implementation of an integrating platform of Marketplace and e-commerce services, where technical studies are presented, administrative and economic-financial, which allow determining the characteristics main aspects of the proposal such as its method of operation and coverage of SMEs. This project aims to solve the problem that SMEs have regarding the Difficulty managing your products in more than one Marketplace in the country, in addition provide great benefits not only in the inclusion of SMEs to the digital market, but also also generating a positive impact on the country's economy as it becomes an alternative and strategy to keep small businesses afloat by giving a expansion of coverage to market your products