Plan de negocio para intermediación en reservas de servicios de belleza en Bogotá

Abstract

In recent years, the global beauty and personal care industry has seen significant growth, with Colombia standing out for its expanding market and diverse beauty services (BEJARANO, 2017). However, in Bogotá D.C., customers face challenges in scheduling beauty services, encountering tedious processes and long waits. The transformative power of technology and the internet in business (Thomas, 2019) presents an opportunity for a business model based on a web platform that connects beauty establishments with clients in Bogotá, facilitating service bookings and centralizing information. This approach is particularly appealing to digital nomads, whose lifestyle and need for efficient, accessible services make them an ideal audience (English, 2023). Developing this platform would require expertise in programming, web design, and cybersecurity, also providing a valuable tool for beauty professionals to promote their services. According to a business plan (Osterwalder & Pigneur, 2011), this platform would act as an intermediary between clients and beauty centers, enhancing the efficiency of booking processes in hair salons, spas, and barbershops, and improving customer experience. Additionally, it would assist establishments in market positioning through a rating and review system, fostering business growth, increasing visibility, and attracting more consumers.