Diseño de herramienta digital que complemente y reduzca el costo del proceso comercial en una empresa de transporte vertical con el fin de incrementar el cierre de ventas de equipos nuevos, siendo viable técnica y económicamente

Abstract

The implementation of digital technologies in commercial processes and service delivery is a crucial trend today, driving innovation in various organizations. In the particular case of vertical transportation companies, as is the case with this project, the need to systematize and streamline commercial processes is evident. To address this need, the design of a digital tool is proposed to optimize commercial management and reduce the costs associated with demonstration visits of operational elevators. This tool will allow controlling variables that cannot be controlled in real environments, creating an immersive experience by visualizing the cabins in a 360° format with high-quality images, having a large number of equipment to be viewed in a database accessible to the commercial team. Through this project, the aim is to improve operational efficiency and boost the sales of new equipment, thus contributing to the growth and competitiveness of the company in the vertical transportation market