Plan de negocio para la implementación de un sistema de centralización de eventos socio culturales en Bogotá

Abstract

The objective of this project is to present the business plan for the creation of the platform of an event promulgation company in the city of Bogotá. The platform aims to help the promulgation of both new sports projects, social, cultural and others that present themselves as those who are already part of the great industries in order to achieve a shared communication center between all existing communication and marketing platforms. There is also a evaluation using the PEYEA/SWOT matrices to identify the points where have strengths in the project against the competition in the market and demonstrating their viability through a financial analysis.