Plan de negocio para la formación en talento TIC para adolescentes afrocolombianos en Bojayá

Abstract

The main objective of this document is to present a business plan for the creation of an innovative platform that transforms education and the development of technology skills for the community of Bojayá, located in the department of Chocó. To properly structure the business plan, a business model was designed using the Canvas methodology. The value proposition focuses on the integration of gamification strategies to enhance the efficiency and quality of technical evaluation processes, especially aimed at specialized engineering profiles. Likewise, a PEYEA/SWOT analysis was carried out in order to identify and evaluate the strengths and position of the proposal in comparison with other possible competitors. This analysis demonstrated high viability in both financial and market terms, thus consolidating its potential for successful implementation. The implementation of the platform is expected to educate young people in ICT skills, generating a positive socioeconomic impact in the Bojayá community and establishing strategic collaborations with local institutions and government support.