Cuerpos hablantes: aproximaciones a la expresión corporal de los presentadores de noticias

Abstract

Human beings create symbols from their corporeality, this is because the body tends to be a territory of meanings, formations and mediations. The kinesthetic character creates identity and in turn interacts with society, from the vision of individuals immersed in a community. Therefore, non-verbal communication is an omnipresent phenomenon with broad power, which in Mehrabian's theory (1980) is debated as "non-verbal communication is part of 55% of communication." Now, the newscast as a macrosocial scenario corresponds to the forms of the communicative channel creating discourses from the scenic formation of verbal communication, so, the immersion in the scene takes for granted the omnipresent utility of persuasion in the manufacture of news, often ignoring the forms of implicit communication that have a wide scope and they occur in two ways. Therefore, the present project aims to analyze the kinesthetic incidence of the news presenter. At first glance, it is understood that the non-verbal communication channel never dies, it always communicates even in moments where a formal interaction has not been established; however, in televised newscasts, the vast majority of presenters adopt the implicit form of body gestures, as a means to persuade the audience; This does not mean that the audience is influenced by these gestures all the time, but there is an omnipresent and implicit relationship that plays a relevant role in how the news is assumed and how the kinesthetic training of the presenter and his need to influence it, this manages to be successful or not when interacting with the audience.