Plan de Negocios para una Empresa de Software Orientado a Ventas y Publicidad de Marca por Internet para Pymes Manufactureras.

Abstract

Designing a business plan that allows the creation of a software company oriented to sales and brand advertising by internet, for manufacturing Pymes, our business model will be to generate a web application according to the requirements of a client, generating other sources of Enter them from this web application, as they are the maintenance, implementation of new requirements, among others. Our proposal to reach these manufacturing Pymes, is to have a technological center in which logistics, technological resources, economic resources, infrastructure among others runs on behalf of third parties. So you can count on a technology department, which is responsible for advertising a sales page, maintaining a business page among other requirements, without running all costs such as the maintenance of infrastructure and personnel for this department . To begin with, it has an infrastructure in which to carry out the creation of applications and storage of information. For this, a market study is carried out to establish the feasibility of the project, taking into account a financial study to start the project. It was possible to establish a business model that allowed us to meet the objectives and financial viability. In the financial analysis it was observed that VPN value for this project of company is COP $ 463 million. Which indicates that the project is viable. The internal TIR rate is 153% E.A. This indicates that there is a high profitability.