Monografía guía para la consecución de patrocinios deportivos

Abstract

It is perceived that at the national level, the sponsorship has undergone great changes, currently the strategies and sponsorship techniques are the result of the great alliances between public, private or mixed business sectors and sports groups. In this way, sponsorship is focused on covering more sports and sports groups, through different types, offering advantages and business opportunities. Likewise, it can be perceived that the local companies of Bogota, increasingly have relevance and importance for undertaking a sports sponsorship, since they have allowed sports groups, clubs and other entities for sports purposes to develop through sponsorship itself, this would be a explanation of the increase of sponsoring companies and sports groups that have achieved through these negotiations a transcendental change in the sports field. This is why this paper explores the particular characteristics of business organizations belonging to groups with social, cultural and economic dynamics, which can have a great influence at a general level because their business DNA are highly competitive companies. Based on this; the sports manager will be able to adopt tools, knowledge and good practices, in order to be able to present excellent products and services for the sports organization in which he works, getting them to have particularities that make a difference and finally achieving a benefit among the groups of interest. For sports clubs today, it is not only important the activities carried out in the sports field; but as time has passed, financial, social, cultural aspects, related to media and marketing strategies, are increasingly necessary for obtaining benefits, since companies that belong to the different groups named through of its scope directly with the population, may generate influences and induce the sports company to be more competitive. Based on the above; it is wanted to stand out that one of the fields of knowledge with more contributions to the sportful manager in the direction of sports organizations, is the sport sponsorship, since this field of knowledge before, during and in the end is based on a model of business with lucrative aims. For the realization of this monograph, the compilation methodology is addressed, which will be clearly based on second order sources, such as physical and magnetic books, internet articles or magazines and other works related to the subject.