Formulación de un modelo de negocio a través de la metodología Canvas para el aprovechamiento del material residual PET en la ciudad de Bogotá D.C

Abstract

The plastics and PET bottles that are produced daily are thrown into landfills, but the cycle of their decomposition does not begin when more is arriving; this is the reason why landfills are filled and therefore consumers throw them in the street, it is as well as covering sewers, rainwater channels, in other cases reaching rivers and oceans and when they decompose can kill animals that confuse the residues of this plastic with food". (Gomez, 2016:20). Within this context, a business model was formulated for the use of PET waste material in the Bogotá city , using the CANVAS methodology. Initially, the alternatives and business organizations dedicated to the business of exploitation and transformation of residual PET were evaluated through a diagnosis of five (5) organizations or companies, and later the business model was designed taking into account the most feasible alternative. The results of the diagnosis indicate that within the five (5) organizations or companies that process translucent or crystal type PET bottles, the profit margin is higher in preliminary processes, while in those that transform and/or recycle this waste, the production volumes tend to be higher, so income is higher. Likewise, the environmental impacts in the processes of taking advantage of PET are mostly of a positive nature; however, wastewater in washing processes is a negative impact generated in the organizations that carry out this process. The alternative selected as the most viable, according to the diagnosis made, was the manufacture of plastic wood, so the design of the business model was made with this value proposition, and allowed to observe in a general way the benefits that the company could offer to customers, communication channels, their relationships, different sources of income, resources that are key to the development of the business as is the case of physical resources, intellectual, human and economic, the key activities that must be executed for the business to function, the key associations where relationships are established with suppliers, customers and strategic partners, the cost structure that allows the values associated with the development of the business to be seen, and finally, the market segment where the target customer is defined with the value or product proposal.