Análisis geoespacial de la información GPS y el estado de cartera de los clientes de Finanzauto S.A. BIC

Abstract

Dedicated to vehicle financing, it has 48 years of experience in the market and over time has been certified as a company with excellent management and human talent, as well as social and environmental responsibility. To comply with the standards and certifications achieved, the company has implemented new tools and technologies that allow it not only to comply with the adopted standards, but also to improve service and customer care. In the midst of the continuous improvement of their services, they have acquired new technologies that have allowed them to optimize processes and, likewise, have been able to cover new areas of knowledge within the business strategy, such as spatial analytics in this case. The company has opted for a team of highly qualified professionals to generate added value to their services and allow them to study their clients' behavior as well as decision-making and the development of internal policies for the continuous improvement of their services. services. Within the company, the structuring of the vehicle positioning service was implemented through GPS, where a service provider is hired to manage it, within the company, specifically in the area of analytics, it is intended to monitor the quality of the GPS information as well as the generation of reports through the location of the clients. In this way, GPS data was used with other sources of company information, to generate a geospatial analysis that allows decision making, supported by Location Intelligence, that generates added value for the company and that in turn gives it the reliability of the quality of the information provided by the service provider.