Propuesta de descripción archivística a los carteles publicitarios de los cafés del barrio La Candelaria (Bogotá)

Abstract

This research addresses the absence of a specific methodology for the archival description of advertising posters, particularly those located in cafés of the La Candelaria district in Bogotá. These posters, traditionally considered ephemeral documents, possess documentary, aesthetic, and testimonial value that justifies their inclusion in formal archival processes. The general objective of this work was to formulate a proposal for the archival description of advertising posters found in the cafés of La Candelaria, allowing for their proper identification, preservation, and access. Theoretical references included concepts such as archival description, cultural heritage, advertising posters, art curatorship, and the role of cafés as "third places" in social life. Following a qualitative approach, the research used documentary analysis as a method and applied techniques such as semi-structured interviews, content analysis, georeferencing, and descriptive records based on international archival description standards. Key results include the creation of a map showing the location of the cafés, a hybrid descriptive form, and a curatorial proposal with six thematic lines, allowing for the interpretation of posters as cultural objects of heritage value. The findings demonstrate that these visual elements not only serve communicative purposes but also preserve the social memory of the cafés and the surrounding urban environment