Plan de negocios para un proyecto de turismo sostenible en la finca El Cardenal, del Municipio Venecia, en la Provincia de Sumapaz, Cundinamarca.

Abstract

787 / 5000 Resultados de traducción Although nature tourism can present important benefits such as the conservation of natural systems and the promotion of the economy, it is not in itself sustainable, so in this work a geographical characterization was carried out that begins environmental management, which includes the calculation of tourist carrying capacity and the inclusion of local communities as they are determining factors in the sustainable operation of the project. In commercial matters, the fundamental characteristics of the market are addressed, then in the organizational study the strategic direction is developed to reach the fulfillment of the planned and finally in the financial evaluation both the profitability and the financial performance of the project are evidenced.