Análisis de factibilidad técnica, económica, financiera y ambiental para la producción y comercialización de edredones
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This work is carried out with the purpose of generating a business project focused on the production and commercialization of quilts through sustainable processes and benefiting both the community and the environment, this project aims to implement reuse techniques in order to present a profitable, competitive and high quality product, reducing the level of textile waste that occurs in the area of Bogotá initially, and reintegrate them into productive life as an innovative and environmentally friendly product, and also to be a generator of employment; To establish the feasibility of the project, different analyses will be carried out to determine the characteristics of the supply and demand of this product or similar products, and also to establish the financial, economic and environmental feasibility for the production and commercialization of the product, supported by matrices, projections and data that represent the fashion sector and in this way to determine the best marketing, economic and technical actions that will lead to the growth of the brand.
The evaluation of this project shows positive results that encourage its early start, despite the fact that the fashion and apparel industry was highly affected by the 2020 pandemic as stated by Fenalco Antioquia:
In the last year, the sector's production in Colombia fell 23% and employment 12%, a situation that has the entrepreneurs of the fashion system very concerned about the high costs and shortages of raw materials, imported textile inputs and complementary materials that have affected their production, impacting on delays in deliveries and affecting the logistics chain with their suppliers; (Fenalco Antioquia, 2021).
The sector is currently in a recovery process and has managed to register again increases higher than those recorded in 2019, analyzing the results of the different methods used in the evaluation of this project, it is possible to identify the feasibility of the project, in addition to this, it is possible to establish the limitations and some actions to follow in order to obtain the expected results.