Evaluación del potencial para el aviturismo del municipio de Santa María (Boyacá)

Abstract

Colombia has launched actions on the development of nature tourism as the source of economic, social and environmental transformation for a society that has made progress in ending the internal armed conflict. The country has a position of tourist interest and is an opportunity for economic growth for the municipalities that have this type of attractions with potential for the development of bird watching tourism. This is the framework in which the present work is developed, whose objective is to evaluate the potential for bird watching tourism in the municipality of Santa María (Boyacá). An analysis of the sector was carried out in terms of the provision of tourist services at the local and national level through semi-structured interviews aimed at the groups involved in the development of tourism in the municipality. Using the hierarchical Multicriteria evaluation methodology, three trails (Hyka Quye, La Almenara and La Cristalina) were selected that have potential for bird observation. In them the maximum of visitors who can enter for the day corresponds to 14 people in Hyka Quye and La Cristalina, and 27 people in the case of La Almenara. Finally, a DOFA analysis was presented, which defined strategies for the improvement and enhancement of the sector bird watching tourism in the municipality.