Diseño de estrategia de difusión en plataformas digitales para la banda de pop cristiano Restorer

Abstract

Based on a professionally created musical product in the Christian pop genre, a market strategy is realized to achieve greater effectiveness on digital platforms when launching the songs. To do this, we analyze how social networks work, explore the impact they have on people's newspapers in Bogotá, how artists have achieved more followers and how it can be applied to Restorer. Studying the figures shown by digital platforms gives us a clarity of the growth of the music business and how good it is for Restorer to be present in this era where everything is digital. It is also observed how the Christian music industry has been growing significantly and Pop as a musical genre is important in this field. The results of the interviews with Christian bands that were made to know about their musical career and the surveys that support decisions and give reliable inputs for strategy design are presented.