Evaluación financiera y formulación de estrategias de crecimiento empresarial para la Empresa de consultoría en geomática INFRA TECH

Abstract

This document details the development of the degree project entitled, “FINANCIAL EVALUATION AND FORMULATION OF BUSINESS GROWTH STRATEGIES FOR THE GEOMATICS CONSULTING COMPANY INFRA TECH”, a company whose main goal is to lead geomatics consulting in Colombia in the long term. The text is framed in the monograph modality, which is regulated by Agreement 012 of December 13, 2022. The business plan is described, along with the entities that promote entrepreneurship in the country, the concept of a company and its classification, steps to establish a company, the legal framework, and the other necessary foundations for creating a business. A market study is conducted, detailing the social, economic, and political environment, identifying the needs to be addressed by the venture, and analyzing supply and demand, as well as the strategies to confront external market conditions. In the financial evaluation, the projections necessary for the business model to be viable are determined through initial data.