Plan de negocios para la gestión de boletas electrónicas usando tecnología blockchain

Abstract

The event ticketing market faces enormous challenges, such as counterfeiting, resale at high prices, lack of transparency and management difficulties. In response, the present project proposes a business plan to develop an application focused on electronic ticketing management using blockchain technology. This platform seeks to address problems such as counterfeiting and excessive resale by implementing blockchain technology to securely record the issuance, sale and transfer of tickets. In this way, each ticket becomes a unique digital asset, eliminating the possibility of counterfeiting. In addition, smart contracts are established to regulate resale and ensure fair prices. The business model was developed using the Business Model Canvas methodology, highlighting the value proposition for organizers and buyers. The SWOT analysis conducted shows high financial and market feasibility, supporting the viability and growth potential of the proposed business. The market study confirms the innovation and effectiveness of the solution, and the implementation of blockchain technology offers greater security, transparency and efficiency in the sale of tickets.