Modelo de negocio para empresa de vestidos de baños artesanales

Abstract

The fast fashion industry has generated a significant environmental impact due to overproduction and the use of unsustainable materials. Given this scenario, the need arises for alternatives that promote circular fashion and social empowerment. This degree work presents a business model of a venture of artisanal swimsuits made with t-shirt fabric, an innovative solution that combines sustainability, design and a strong social component. The choice of t-shirt fabric, a recycled material made from textile scraps, demonstrates a commitment to the circular economy and waste reduction. Furthermore, the artisanal production of swimsuits allows for the generation of decent and flexible jobs, especially for mothers who are heads of households, who, through their creativity and manual skill, contribute to the creation of unique and personalized pieces. This business model not only reduces the environmental impact, but also empowers women in vulnerable situations, giving them the opportunity to improve their quality of life. This study delves into the analysis of the production processes of the textile swimsuit enterprise, applying methods to optimize operations. The supply chain will be evaluated, from the acquisition of raw materials to the distribution of the final product; Likewise, quality control tools will be implemented to guarantee the conformity of products with established standards.