Elaboración de un plan de negocios para la producción y comercialización del sistema Ekomuro H2o+ en la ciudad de Bogotá D.C.
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The Ekomuro H2O + project starts in the schools of Bogotá D.C. as a pedagogical proposal of environmental education on the good use of solid waste and the use of natural resources, which tends to change the concept of flood and tragedy (associated with the winter season), into one more friendly to the environment, by providing the population, ways to develop their own vertical rainwater storage tank with reusable elements like PET bottels. It also allows the community to visualize the economic benefits when they collect rainwater, resulting in their integration and social involvement by contributing to water resource care. The present paper establishes the economic feasibility, technical-administrative,environmental and financial study for the production and commercialization of the Ekomuro H2O + system in public and private institutions of Bogotá D.C. In the first chapter , a market study identifies the the current demand and supply of rainwater storage systems, as well as the acceptability of the product for the selected niche. Subsequently,in the second chapter, the technical study of the technological alternative is elaborated, taking into account aspects such as the technology to use, the geographical location of the project and its production plan. In the third chapter, the environmental impact assessment is carried out, where the impacts generated by the project on biotic, abiotic and socioeconomic aspects are assessed and analyzed.