Plan de negocios para la creación de un sistema que gestione el acceso a contenido educativo. Caso de Estudio: Covid-19

Abstract

The following document contains the business plan for the creation of an organization focused on the development of for-profit educational projects, this will have as its main focus a web software, which will be developed in order to create a system that manages access to educational content of the different Colombian educational institutions. The system was created as a response to the contingency generated by COVID-19, which caused many educational entities to be forced to have a model of distance education and alternation, thus detecting a market niche of institutions that do not have the necessary tools to make this transition. Through a user-friendly and intuitive software system for students, teachers, and directives, it seeks to facilitate educational processes in a virtual way, with cutting-edge tools that help entities achieve their academic objectives. The work contains a complete business plan, where we present the team, propose the business model, financially analyze the viability of the project, analyze external factors that may affect our business, propose the project implementation plan and analyze the risks that can have the company in all the processes of its development. The organizational structure that the company will have was designed, where we define the management profile of our organization. In the business model section, we show the vision, mission and values of the company, we also look at how the business model works, its value proposition, the respective target market and the marketing plan. In the financial analysis, we check the bases of the initial investment and financing, we also calculate the income and expenses of the company, we calculate the balance point and its different financial indicators, in the external environment we find the analysis of the market and key trends and the competitive advantages of our business model. We design an application plan for the model, with its respective projects, specific objectives of each project and the action plan. Finally, we conduct a risk analysis, where we look at limiting factors and obstacles, key success factors, and specific risks and countermeasures.