Formulación de medidas para el mejoramiento de las estrategias de negocios verdes, en el marco de la política distrital de producción y consumo sostenible de la secretaría distrital de ambiente, Bogotá D.C

Abstract

The existence of unsustainable models of production and consumption within the city of Bogotá is determined as a central problem, a product of the cultural patterns and habits present in society and added to a lack of responsibility and environmental awareness on the part of the industrial and business sector and, in general, within the consumers of goods and services. This is manifested in processes that exclude environmental externalities, methodologies such as life cycle and the low inclusion of good production and consumption practices. The monograph had the objective of formulating proposals and recommendations based on the diagnosis of the current situation of green businesses, within the framework of the District Public Policy of Sustainable Production and Consumption (PDPCS), understanding green business strategies as a potential tool to achieve the transition to models of sustainable production and consumption in the city of Bogotá and encourage the green economy and, of course, increase the supply and demand of businesses in the most relevant center of production and consumption of the country. On the other hand, as part of the work of the academy and its fundamental role in research and social extension, the Francisco José de Caldas District University takes responsibility for promoting sustainability in the city of Bogotá. In response to the above, the objective is to continue the research developed by the professor Martha Isabel Mejía De Alba "Evaluation of the Sustainable Production Policy for the Capital District and identification of measures for its reformulation" published in August 2015 and to be the update of the degree work developed by Lizeth Vanegas in 2014 "Diagnosis of the Programs Education in Sustainable Consumption and Green Markets of the Policy of Sustainable Production of the Capital District (2003)" For the fulfillment of the proposed objective, three methodological phases were established, namely: the first, a preliminary phase, sought to establish the state of the art of green business within the city of Bogotá, as well as the identification of the actors responsible for the formulation of green business strategies and the goals and objectives set by the District Secretariat of Environment (SDA) to promote the Green Business Program. In the second phase, the degree of compliance with the goals set by the SDA was evaluated, from 2014 to the year in force, and an analysis of the Green Business Program was carried out within the Project to update the District Public Policy of Sustainable Production and Consumption 2021-2038. Finally, in the last phase proposed, proposals and recommendations for improvement were formulated for district planning instruments in relation to green businesses. As an expected result, the SDA identified the progress in relation to green business, the diagnosis of the current situation and the formulation of proposals for the improvement of green business strategies within the update of the PDPCS 2021-203