Proyecto de emprendimiento: Academia Bailemos, la mejor experiencia

Abstract

Colombia is a country that stands out not only for its natural resources but also for its cultural diversity, particularly in dance. According to the Official Tourism Site of the Republic of Colombia (n.d.), Colombia is considered the land of a thousand rhythms, with approximately 1,025 rhythms grouped into 157 genres, most of which are danceable. Albertos (2022) notes that music has the ability to generate very intense emotions, which have a direct impact on our mood. Together with dance, they release serotonin (the happiness hormone) and dopamine (the pleasure hormone), producing feelings of freedom, empowerment, and creativity. It is thanks to this passion for dance that the Bailemos Academy was established. As previously mentioned, the academy did not initially aim to be a recognized learning center, but over time, this objective began to take shape. However, due to a lack of organization, this goal has not been achieved, and the consequences of the SARS-CoV-2 pandemic have also played a role. Today, the Bailemos Academy has a minimal but steady flow of people taking dance classes in various styles, revealing a stagnation from which they have not managed to emerge due to a lack of consistency and understanding of their shortcomings. Therefore, this work aims to create a business plan that provides structural and intellectual support for the academy's growth, utilizing the knowledge acquired in the aforementioned career. This way, it can benefit not only the respective owners but also every student who wishes to use their services, complementing the close support they offer with optimal organization for the development and execution of each class.