Plan de negocios para el gimnasio Befree Gym

Abstract

In recent years there has been a significant increase in health and wellness awareness according to the IHRSA (International Health, Racquet & Sportsclub Association) report, the gym industry has shown consistent growth, with an increase in number of affiliates and overall income. This growth reflects increased demand for health and fitness services. Secondly, in the area where Befree Gym is located there are several competitors that offer similar services. Analyzing the competition is crucial to analyze market gaps and develop a unique value proposition that differentiates us from the market. Finally, there are various trends in consumer preferences for fitness services, such as demand for group classes, semi-personalized service, and wellness and recovery programs. A market study will allow you to identify the market segment that is being addressed and which of these services are most valued by the target audience.