Plan de negocio para la creación de una empresa de comercio electrónico agrícola. Caso de estudio: COVID-19

Abstract

The following document presents a business plan for the creation of a for-profit organization focused on the commercialization of agricultural products using information and communication technologies (ICT). This organization is immersed in the business concept called E-commerce. Our site arises from the need to provide an easily accessible commercialization channel for all the agents involved in this market. In the first place, we seek to reduce the loss of food in the second link of the agricultural production chain corresponding to the distribution and post-harvest storage, this is achieved by offering a much wider visualization of the products and with easy access to the market, increasing the possibilities of selling and buying them. Through the development of a business model known as a canvas, it is sought that the company, while responding to the needs of the various potential users, generates income that can be reinvested, generating growth while providing returns to both investors and owners of the company. Through a financial analysis, supported by the development of various studies presented throughout this document, the viability of the company is presented, providing the necessary information for investment decisions. Likewise, through a risk analysis, the strategies and countermeasures to be taken to mitigate any difficulties that may arise during the 5 projected years were established. Finally, the conclusions obtained throughout the development of this business plan are presented, emphasizing the need to integrate the knowledge of the academy with business innovation and the social development of the country.