Estudio De factibilidad para La implementación de una nueva línea de producto en Castle Black Creations S.A.S en Bogotá D.C

Abstract

The dynamic world of today forces all people to innovate from their ways of thinking to the way of dressing, This process often works unconsciously And this makes them vulnerable in the marketing system of the companies in general, This is why it is important for organizations to understand how the consumption trends of their potential customers work And thus predict what the user of a product expects, This is why this thesis will incur the different variables that must be taken into account for the launch of a new production line, Line of production that the company CASTLE BLACK CREATIONS S.A.S wants to implement in its operations and in this way to enter in an innovative way in the colombian market.