Construcción de empresa creativa desde los procesos artesanales: Chamote cerámica

Abstract

The present degree work proposes the creation of an entrepreneurial project that is born from the artisanal production processes around the ceramic trade, and its fusion with contemporary tools, techniques and processes that contribute to the creation of neo-artisanal ceramic pieces that combine quality, functionality and design in one; Likewise, this undertaking has a training component, in the offer of ceramic workshops for various audiences. At first, the text will present its own and historical background, which will show where and how my interest and work with artisanal processes began, based on considerations around ceramic work, the advances and transformations of the craft over time, the figure of artisans, and the need to keep artisan practices current through creation and teaching from a neo-artisan perspective. The second chapter proposes a brief historical review of Colombian ceramics and delves into its conception as a mere handicraft, to later present the term neo-handicraft, as a new possibility and look at artisanal practices and processes. Finally, the text concludes with the presentation of a business idea: Chamote Cerámica, the analysis, the construction of a business plan and the course of action to make possible an economy model framed in the creative sector, from a neo- artisan that implements the artisanal processes of the ceramic trade, both in the production of ceramic objects and in the structuring of ceramics teaching workshops from a neo-artisanal perspective.