Plan de negocios para la producción de panadería artesanal bajo el modelo de cocina oculta en la ciudad de Bogotá

Abstract

The idea of starting a business has been a dream that has inspired many young Colombians over time. This aspiration, however, is often overshadowed by various economic factors, lack of access to financing, uncertain market conditions, and, in many cases, the scarcity of accurate and accessible information needed to make informed decisions. Entrepreneurship not only represents an opportunity to generate employment but also allows for the implementation of agile work methodologies that adapt to a changing environment. Most importantly, it offers the goal of achieving economic and professional independence. These are just some of the many reasons that motivate young people to enter a completely new and innovative market for many Colombians: the 'ghost kitchen.