Plan de negocios para la transformación de llantas usadas en granulo de caucho reciclado en Bogotá D.C

Abstract

This business plan aimed to evaluate the feasibility of establishing a company dedicated to transforming end-of-life tires into recycled rubber granules (RRG) in Bogotá D.C. The proposal was developed as an alternative to promote the recovery of this waste, reduce its environmental impact, and strengthen the circular economy through the production of a material with applications in road infrastructure and other industrial sectors.The study included market, technical, and financial analyses, supported by surveys conducted with tire service centers and repair shops to assess the availability of raw materials and the interest of the sector in this type of initiative. The results showed a continuous supply of used tires and favorable conditions for implementing the business.The financial evaluation indicated that the project is economically viable, with positive profitability indicators and an attractive investment recovery period. Therefore, the proposed business represents a sustainable opportunity that contributes to responsible waste management and environmental development in Bogotá D.C.