Juan Esteban Orrego - Análisis en el mes de las Madres 11 de mayo 2018

Abstract

The interview with Juan Esteban Orrego analyzes the economic impact of Mother's Day celebrations in Bogotá and the consumer trends associated with this holiday. According to studies conducted by Fenalco Bogotá-Cundinamarca, this is one of the most important shopping seasons of the year, with a significant increase in sales. Orrego points out that mothers' preferred gifts are clothing, footwear, leather goods, jewelry, perfumes, and wellness experiences such as beauty and spa treatments. In contrast, household items are not highly valued as gifts, as they are often associated with housework rather than personal enjoyment. The interview also highlights that most purchases are made in cash and that both restaurants and shopping malls experience high demand during this celebration. Furthermore, it emphasizes the "Bogotá Despierta" (Bogotá Awakens) strategy, which extends business hours and strengthens security measures to encourage shopping. Finally, it is concluded that, regardless of whether the celebration takes place in restaurants, shopping centers or at home, Mother's Day generates significant economic activity that benefits commerce and various productive sectors.