Todo un reto: mirada crítica al fenómeno youtuber en Colombia

Abstract

To speak about collaborative networks, it is to recall the concept best known as web 2.0, this virtual platform has permitted the creation of new users, who are not only consumers because they also produce content that gets viralized on the internet and it also gives them a proactive status that is very useful for the capitalism derived from the Cultural industry. According to Halliday, who first used the term prosumers in 1972, from a youthful perspective, they emerge to recover a very important role in the social network and to transcend in the liquid society (Bauman 2015) if it allows it. The present research study, intents to analyze the performance of Sebastian Villalobos in the YouTube platform, based on one of his production “Internet is changing the world”, in order to explain how he creates his profile as a YouTuber, the analysis is done using the methodology of the Critical Analysis of the Multimodal Discourse (ACDM acronym in Spanish) from which the most relevant researchers are Kress & Van Leeuwen, O´Halloran and Pardo. The research study stated out different reflections based on the performance of the Youtuber related to content about narcissism and mutual understanding of concepts such as youth that is characterized from four different perspectives: history, subsistence, belonging and idealism that define the concept. To come up with that concept the ideas and the approach of authors such as: Freud, Gallardo, Heredia, Guauque, Reguillo, Bos Blázquez, Rufi, Gómez Pereda, Valls-Osorio, villa, Balardini, Cabanillas, Sánchez, were very important to construct the theoretical framework of the study. Finally, it is possible to say that the profile of the YouTuber is constructed derived from his own performance, and it is volatile as the context where it is presented, as a result of a liquid modernity.